Peloton issued an update on pricing, stating: “In April of 2022, we lowered prices on our equipment to make the entry point for new Members more accessible. Today, we’re updating the pricing of our award-winning premium hardware. Inspired by the progress we’ve made on our transformation journey, we’re adopting a more strategic pricing strategy for our premium products. The price of our original Peloton Bike and new Peloton Guide (AI-assisted strength trainer) remain unchanged in all our markets. In the US, the price of the Peloton Bike+ will increase by $500 to $2,495. The price of the Peloton Tread will increase by $800 to $3,495. In Canada, the price of the Peloton Bike+ will increase by $800 CAD to $3,295 CAD. The price of the Peloton Tread will increase by $1,100 CAD to $4,495 CAD. In the United Kingdom, the price of the Peloton Bike+ will increase by GBP 500 to GBP 1,995. The price of the Peloton Tread will increase by GBP 900 to GBP 3,345. In Germany, the price of the Peloton Bike+ will increase by EUR 500 to EUR 2,495. The price of the Peloton Tread will increase by EUR 1,100 to EUR 3,795. In Australia, the price of the Peloton Bike+ will increase by $350 AUD to $3,345 AUD. The Peloton Tread is currently not available in Australia. Price is just one of the many levers we will continue to explore as part of our business transformation strategy. While maintaining our position as a premium brand in the Connected Fitness category, we remain committed to ensuring the accessibility to our world-class fitness experience.”
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