V12, an audience and marketing solutions provider and subsidiary of Porch Group (NASDAQ: PRCH), announced a partnership with Strategus, the innovation leader in OTT/CTV advertising, optimization, targeting, reporting and analysis.
This morning news release went on to say, that in partnership with V12, brands can target highly precise mover and homeowner audience segments utilizing connected TV as part of a broader suite of cross-device and multi-channel targeting options spanning email, display, social media, direct mail and mobile, including robust reporting and attribution.
As the industry moves away from cookies and linear TV viewing and towards first-party data and streaming, retail/private media networks and connected TV are shaping the future of advertising. V12, part of the Porch Group and Strategus partnership brings these two powerful forces together,” said Michelle Taves CEO of V12.
“Furthermore, the vast majority of media networks are not equipped with advanced CTV capabilities. Our partnership gives advertisers an immediate and unique opportunity to run highly advanced, state of the market campaigns for audiences in the move and homeowner journey.”
V12 leads the industry in move and homeowner marketing solutions, providing insights into 80% of all US homebuyers and pre-move indicators 35% faster than other providers.
PRCH shares eased two cents, or 1.4%, by noon EDT to $1.46.