Whether it’s someone chunking away once a year for a charitable scramble or playing multiple times a week in a league, golfers are everywhere. National Golf Foundation estimates that 37.5 million Americans played golf, either on or off – driving range, simulator, golf entertainment venues like %Topgolf ($MODG) – the course in 2021 and a whopping 106 million either played, watched, read about, or listened to something golf related. Don’t be fooled into thinking golf is “just an old man’s sport;” about one-third of today’s golfers are millennials, which bodes very well for the future of the game.
As it happens, there are limited opportunities for investors to get exposure to the $84 billion U.S. golf industry because many household names like %TaylorMade, Ping, and Cobra are owned by private entities. %AcushnetHoldings ($GOLF) owns Titleist, the most popular golf balls used by pros, and %DicksSportingGoods ($DKS) makes Top Flite products (inexpensive goods by industry standards) since acquiring the brand from Topgolf Callaway (then just Callaway) in 2012.
A straightforward investment path is through the golf cart business where %DSGGlobal ($DSGT) and its wholly owned subsidiary, Vantage Tag Systems, are names to get familiar with. The company, which is diversified with an electric vehicle division also, is on a mission to upend the current hierarchy of %GolfCartManufacturers, which can be best described as a wonderfully managed oligopoly of golf cart makers mostly riding on their names and lack of disruptive competition, which is exactly what DSG is bringing to the table.
DSG is a specialized technology company with a focus on fleet management with patented analytics, mobile touch screen engagement, and the most powerful and well-equipped electric golf carts on the market today, sold under the Vantage Tag Systems (VTS) brand. Vantage carts are being introduced at the %PGA show January 24-27/2023 in Orlando Fl. with a strong possibility that the launch of the newest carts will earn the company a large percentage of the world market share.
On Monday, Vantage announced the debut of its V-Club Fleet Golf Cart that is the culmination of over two decades of collaborating with course operators to analyze and address any and all fleet management issues to deliver better efficiency, higher profitability, and a superior golfer experience. The list of differentiators from incumbent’s carts begins with Vantage V-Club carts being equipped with Vantage’s GPS Fleet Management technology. Amongst other things, this technology monitors and tracks the speed of play of every golfer on the course, sending alerts on pace of play if golfers are slowing others down. It also uses geo-fencing to set virtual perimeters for the cart, security lockdowns, Bluetooth, look ahead feature and more.
In aggregate, the V-Club Fleet Cart comes with the best of almost every feature imaginable in golf today. A sampling of the features include: the industry leading maintenance-free 5kw AC high torque motor; extended range 105ah Lithium battery pack (largest on the market); regenerative engine braking w/auto park brake system; McPherson struts front suspension; 12-inch color coded alloy sport wheels (along with 10- and 8-inch options); split-fold windshield; deep-pleat luxury seats; soft-grip 3-spoke steering wheel; 4 on-dash USB jacks; fold-down cabana bag cover; beverage cooler; sand bottles; chargeability via 110v outlet; the industry’s most comprehensive 7-year bumper-to-bumper limited warranty; and level 1 on-site maintenance.
The only decisions course management must make is what color (8 to choose from) and if they want a display screen installed on each cart. Vantage offers a 12-inch touch screen and recently introduced a high-definition 10-inch screen.
In golf terms, if par is 72 and that’s what the incumbents (Club Car, E-Z-Go, and Yamaha) shoot, Vantage just fired off a course record 56.
“I’ve been in this business for over 25 years.” said Bob Silzer, CEO of DSG Global. “With very few changes to the present fleet car, the all-new Vantage V-Club fleet cart is the most complete offering in the industry at a price point that is a new benchmark for golf operators who are looking to enhance their fleet management capabilities, appearance and golfer experience,” he concluded.
The company will be featuring its new fleet cart, along with some of its other exciting new products – including a highly anticipated new one-seater cart – at the upcoming PGA Show in Orlando, Florida on January 24-27, 2023. Interested parties can stop by booth #3433 and download a special QR code for a chance to win a V-Club golf cart, with one being given away on the 25th and another on the 26th.
Shares of DSGT are trading around 5 cents each equating to a market cap of just $7.2 million.
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DSG Global, Inc. (OTCQB: DSGT) Full Corporate Write-Up: Click Here.
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