Science fiction movies have given us glimpses of cars of the future that are almost unimaginable. It seems that engineers at car makers have responded with, “Challenge accepted!” Stellantis (NYSE: STLA) got everyone’s attention at this year’s Consumer Electronics Show with its %Ram1500BEV concept electric truck featuring aerodynamic paint, futuristic look, and massive 28-inch touchscreen that will compete with other forward-thinking electric trucks like Ford’s (NYSE: F) %F150Lightning and its all-house backup power feature.
Tesla (NASDAQ: TSLA) is easily the most recognized name in EVs today, but as more brands hit the roadways in 2023, competition is going to get intense. Newcomers like %Polestar ($PSNY), and DSG Global’s ($DSGT) Liteborne Motor Company are rising stars that will challenge the incumbents. The luxury EV segment is no different, with Volkswagen’s (OTC: VLKAF) stunning Audi A6 E-Tron competing not only with Tesla high-end models, but those from Mercedes-Benz, Porsche, and newcomers such as %Lucid ($LCID).
%DSGGlobal isn’t only launching its new line of vehicles later this year for the HSV (high-speed vehicle) market, it is shaking up the LSV (low-speed vehicle) market too, with its subsidiary, Vantage Tag Systems, unveiling of its revolutionary SR-1 personal transport vehicle (PTV, another name for LSVs) at the PGA Show in Orlando, Florida from January 24-27.
The %PTV market has tremendous upside, forecast by Stellar Market Research to grow from $48.51 billion in 2021 to $78.71 billion in 2027.
Vantage Tag is already a recognized name in the golf industry as a supplier of GPS fleet management technology used by hundreds of golf courses worldwide. DSG Global was founded over a decade ago by the team that built GPS Industries, one of the original pioneers of the GPS golf fleet management market. The Vantage Tag system provides course operators with real-time tacking, vehicle control, and diagnostics, while giving golfers a superior experience with an in-vehicle display providing course information, alerts, and even the ability to order food and drinks.
The golf market is an oligopoly dominated by the %IngersollRand ($IR) Club Car, E-Z-Go, and Yamaha, who have a history of acquiring young companies with compelling tech. As such, it is not a surprise that Club Car bought GPS Industries in 2017.
2023 is shaping up to be a transformational year at DSGT. At the PGA Show, Vantage Tag will be showing off its new SR-1 and more new products, including its venture into the multi-passenger cart space with its new eponymous line of carts featuring all its cutting-edge technology, and its new Shelby-branded carts and e-bikes aimed at LSV enthusiasts and golf cart communities.
The SR-1 can also be adapted for other uses, such as delivery vehicles. Vantage offers vinyl wraps for SR-1s for branding or sponsorships.
The world got a sneak peak of the SR-1 January 16 on The Golf Wire, with some pictures of the PTV showing its spectacular design and features. Notably, the steering wheel has a first-in-class integrated high-definition display. Other features include Bluetooth connectivity, adjustable seat, low center of gravity, tight turning radius, long-lasting lithium battery, and more. Further, the SR-1 has wide tires and is more lightweight than a traditional cart, equating to less wear and tear on the course.
Vantage Tag has put together an extremely attractive pricing package that will provide an array of benefits to a course operator. Most importantly, the SR-1 addresses pace of play problems that plague golf courses today. The COVID-19 pandemic, which forced operators to limit cart occupancy to a single golfer, proved that pace of play is sped up when golfers go directly to their own ball and hit, rather than sitting and waiting while partners take turns. A single-rider system accelerated play by a reported 35 percent, which equates to a lot more rounds and revenue over the course of a year.
The HD screen on the steering wheel provides an opportunity for programmatic advertising as another revenue stream. As brands are always looking for optimal ways to reach their target audience, this is a perfect medium.
By speeding up pace of play, golfers will enjoy their round more. In surveys, slow pace of play is repeatedly a top nuisance listed by players. A steady pace not only generates more revenue, but reflects positively on a course’s reputation. There is also the “cool” factor as courses adopt the SR-1, which will certainly be a talking point away from the course, encouraging others to go check it out.
Vantage is going to offer the SR-1 as a purchase, lease, or on a true revenue share arrangement where course operators pay a percentage of the rental fee throughout a 3-year period. At the end of the 3-year agreement, Vantage will replace the SR-1 fleet with brand new carts.
“In all my years in the golf business I have never seen such a complete package that impacts the burning issue of pace of play, enhances the golfer experience, and a business model that generates revenue without a major capital expenditure,” said Bob Silzer, CEO of DSGT in The Golf Wire article.
Silzer is not alone. No one has ever seen anything like the SR-1 and all that it has to offer. If you don’t know the Vantage name yet, you soon will.
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DSG Global, Inc. (OTCQB: DSGT) Full Corporate Write-Up: Click Here.
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