%Google is making it easier for internet users to remove unwanted search results about themselves.
The online search giant has unveiled new privacy updates that enable people to exercise more control over the search results about themselves online.
Specifically, Google parent company %Alphabet ($GOOGL) has launched a new dashboard that lets users know if web results with their contact information are showing up on its search engine.
People can request the removal of the contact information from Google using the new dashboard.
Google also said that, going forward, people will be able to remove explicit images of themselves that they no longer wish to be visible in its search engine.
The moves by Google are essentially a North American version of Europe’s legally mandated “right to be forgotten” laws.
In a blog post, Google said it is aiming to provide the public with greater “peace of mind.”
However, the new North American privacy updates do not go beyond the scope of personal explicit images and contact information.
The privacy updates unveiled by Google also omit any mention of the latest privacy battleground in the technology world: generative artificial intelligence (A.I.).
As companies scramble to create large language models, the technology that underpins generative A.I., many users are having their digital data used to train those A.I. tools without their consent.
The stock of Google parent company Alphabet has increased 8% over the last 12 months to trade at $131.33 U.S. per share.