Qurate Retail, Inc. (NASDAQ:QRTEA) Q1 2024 Earnings Call Transcript May 8, 2024
Qurate Retail, Inc. isn’t one of the 30 most popular stocks among hedge funds at the end of the third quarter (see the details here).
Operator: Welcome to the Qurate Retail Inc. 2024 First Quarter Earnings Call. During the presentation, all participants will be in a listen-only mode. Afterwards, we will conduct a question-and-answer session. [Operator Instructions] As a reminder this conference will be recorded May 08, 2024. I would now like to turn the call over to Claire Adams, Senior Manager, Investor Relations. Please go ahead.
Claire Adams: Good morning. Before we begin, we’d like to remind everyone that this call includes certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Actual events or results could differ materially due to a number of risks and uncertainties, including those mentioned in the most recent forms 10-K and 10-Q filed by our company and QVC with the SEC. These forward looking statements speak only as of the date of this call and Qurate Retail expressly disclaims any obligation or undertaking to disseminate any updates or revisions to any forward-looking statement contained herein to reflect any change in Qurate Retail’s expectations with regard thereto, or any change in events, conditions or circumstances on which any such statement is based.
Please note that we have published slides to accompany the earnings release. On today’s call, we will discuss certain non-GAAP financial measures, including adjusted OIBDA, adjusted OIBDA margin, free cash flow and constant currency. Information regarding the comparable GAAP metrics, along with required definitions and reconciliations, including preliminary note and schedules one through three, can be found in the earnings press release issued today or our earnings presentation, which are available on our website. Today, speaking on the earnings call, we have Qurate Retail President and CEO, David Rawlinson; Qurate Retail Group, CFO, Bill Wafford; and Qurate Retail, Executive Chairman, Greg Maffei. Now I’ll hand the call over to David Rawlinson.
David Rawlinson: Thank you, Clair, and good morning to everyone. Thank you for joining us today and for your interest in Qurate Retail. In Q1 we continued to generate positive results as we executed our transformation strategies. In the past 18 to 24 months we took actions to improve margins. We elevated our merchandise assortment, reduced supply chain and fulfillment costs by negotiating better rates, created operational efficiencies and lowered administrative costs. These actions have resulted in continued margin expansion, profitability growth and free cash flow improvement. In Q1 we sustained gross margin expansion of approximately 400 basis points, which was the fourth consecutive quarter of expansion. We grew consolidated, adjusted OIBDA 45% as reported, which was the third consecutive quarter of adjusted OIBDA growth.
Each of our businesses grew gross margins and adjusted OIBDA in the quarter. We also improved free cash flow for the fifth consecutive quarter of year-over-year improvement. We are pleased with our sustained momentum in the business through the first quarter. Last month, we launched the QVC Age of Possibility, a new marketing initiative that is focused on celebrating our core customer, women over the age of 50. For this campaign, we brought together the Quintessential 50 or Q50, a group of 50 celebrities, activists, QVC hosts and business leaders including Christina Applegate, Brunch with Babs, Dr. Mary Claire Haver, Donna Kelce, Billie Jean King, Patti LaBelle, Queen Latifah, Martha Stewart and Naomi Watts. QVC is partnering with these incredible women on programming, merchandise and much more to inspire and empower women over 50.
The Q50 ambassadors have a total social following of 78 million. Many of our Q50 who attended this event have already expressed interest in signing on with QVC in a larger capacity. I’ll speak more to this initiative momentarily. Now allow me to elaborate on each of our businesses, starting with QxH. Revenue declined in line with our overall discretionary retail market. Consumers remained selective in their spending due to inflation and interest rate uncertainty. Given this, in the colder start to spring, we saw customers buying seasonal products closer to when they needed them, such as gardening, spring apparel, tanning, sandals and swimwear. This resulted in uneven performance in these categories and in today’s special value and today’s special sales.
Strength in other categories, such as intimates, fashion accessories and jewelry, partially offset this pressure.
MacKenzie: Now let’s review programming highlights. Total minutes viewed on our five channels remained steady in the quarter. Last year we introduced the limited run series over 50 & Fabulous. We aired season three from February to early March and held the first ever two-hour finale. Our customers continue to engage at high levels. The series reached an average of 481,000 households per hour on linear TV, making it one of our top reaching primetime programs of the quarter. Total series sales exceeded 3 million. On social media, the series reached over 10 million followers with more than 18 million impressions. The program continues to engage customers through a monthly live stream on the first Friday of every month, and we plan to air season four in early August.
We also held several successful events. In January, we aired a 24-hour event, Now You’re Cooking, that was anchored by Lake Crusade’s Today’s Special Value. The day included six hours of additional live stream content featuring several celebrities and food experts, including Carla Hall, Zephyri Zagakuren [ph], and our own Vanessa Herring and David Venable. Over 3 million households tuned in to QVC throughout the day on linear TV, making it one of the highest Sundays for viewership in the quarter. For the first time since 2020, we focused a full day of programming on International Women’s Day. We celebrated the accomplishments of women with special focus on some of the entrepreneurs who inspire us, such as Ami Richter from LUG, Renee Greenstein from Women with Control, and Mally Roncal from Mally Color Cosmetics.
This event reached nearly 2.5 million households throughout the day on linear TV. We continue to stabilize the QxH customer file and grow the number of new customers. On a quarterly basis QxH customer count declined 3% compared to mid-to-high single digit declines in the second half of 2023. On Slide 8 of our presentation, you can see that our customer count has significantly stabilized. We’ve moderated the sequential decline of our trailing twelve-month count down to less than 50,000 from Q1, compared to down over 300,000 for the same period last year. We continue to see strength in the purchasing behavior of our existing customers. While only comprising half of the customer count, QxH existing customers still account for 90% of the total spend.
On average, they purchased 32 items and spent more than $1,600 and the twelve months ended March 31 up 6% and 10% year-over-year respectively. QxH grew new customers 23% in Q1, marking the third consecutive quarter of new customer growth. We also saw new customer growth on a trailing twelve-month basis for the first time since the pandemic ended, with new customers up 7% in the twelve months ended March 31. I will now touch on streaming. Our streaming business is still small, but growing well. Revenue, total minutes viewed and monthly average users all increased well into the double digits in Q1. We anticipate similar growth rates for the full year. We’re excited to announce that New York Times bestselling author, activist, actor and writer Busy Philipps, who has more than 2 million followers on Instagram, is returning to late night to host the talk show Busy This Week exclusively on our QVC+ streaming platform.
She is bringing celebrity interviews, laugh out loud moments, personal stories and her favorite curated shopping thoughts. The show will premiere tonight at 10:00 PM Eastern. The first 10 episodes will be released weekly and will air four holiday themed episodes in November and December. Busy’s show will be a shop the set, shop the look series, which means everything you see on the show, such as clothing, decor and props, is easily shoppable on qvc.com. Now moving to QVC International, which continues to be our most consistent business unit. We have grown adjusted OIBDA and delivered stable revenue for three consecutive quarters. These results reflect our successful efforts to improve product margins, lower fulfillment and administrative expenses and incubate growth streams like integrated experiences which we previously discussed.
QVC International’s Q1 revenue declined slightly, down 1%. Performance was led by our operations in the UK which experienced gains across its merchandise assortment with demand growth in all categories and particular strip within home. The sales growth in the UK combined with gross margin expansion and disciplined manage of operating and administrative expenses resulted in strong adjusted OIBDA improvement. QVC UK’s integrated experience initiative, which is focused on gardening, generated incremental sales, customers and spend per customer in Q1. In Q2 QVC UK will conduct testing and learnings to scale its integrated experience. These actions include deploying an AI shopping assistance to increase discoverability of content and give customer advice, participating at the BBC Gardeners World Live event and partnering with our vendors to bring customers winning flower varieties from the Chelsea Flower Show.
Moving to Cornerstone. Cornerstone revenue declined due to soft housing starts and consumer demand for home furnishings. We also experienced a shift to lower ticket products such as textiles and décor in light of the challenging macro backdrop. Cornerstone remained focused on profitability and grew gross margin 410 basis points in Q1, which was fueled by lower supply chain costs. Finally, I would like to close with the exciting new initiative we launched in April, The Age of Possibility to celebrate the limitless potential of women over the age of 50. For nearly four decades, QVC has served women 50 plus as our core customer group. This demographic has high discretionary income and controls 95% of household purchase decisions. Women 50 plus are also a large population with approximately 64 million in the U.S., and the population is growing twice as fast as the 20 to 49 groups.
However, women 50 plus are overlooked by brands and marketers. We conducted a survey of over 3700 respondents and found that only 31% of women ages 50 to 70 feel supported by brands. Even fewer feel visible in brand marketing and advertising. These women are often made to feel that society views entering 50 as a stage of decline. To reverse this misconception we’ve gathered a powerful group called the Quintessential 50, or Q50, comprising 50 modern women over the age of 50 that includes celebrities, activists, QVC hosts, entrepreneurs, business leaders, and extraordinary everyday people who have no plans to slow down and they’re living their next chapter in all sorts of inspiring ways. With the Age of Possibility, these women will provide input and tell their stories through curated new merchandise, on-air programming, remote broadcasts, social media content, podcasts, advertising in national publications such as U.S. Weekly and Women’s World and Vogue, as well as in targeted growth markets on radio, YouTube, Meta, Out Of Home, and Display.
In late April, QVC convened the first of its kind summit at the Sphere in Las Vegas Grand Prix Plaza, bringing together our Q50 brand ambassadors for a day of compelling conversations on this next stage of growth. Keynote speeches on navigating menopause, and Rita Wilson’s first time performance of her new song, Set You Free. Coverage of the event was broadcasted across our QVC channels and across social platforms. In the weekend after launch new customer accounts grew 110% compared to the same weekend in the year prior. This month, we’re starting the Age of Possibility tour to further engage our existing customers and attract prospective customers. We’re taking our show on the road to cities across the country. In some destinations we will broadcast live.
In others we will conduct panel discussions with some of our Q50 brand ambassadors and customers. We are excited about our mission to lead the way in changing how retail and entertainment see women over 50, empowered and full of possibility. In conclusion, Q1 showed the relevance, star power and new customer momentum in our brands and it is still early. Now I’ll turn the call to Bill to discuss the financial results of each of our businesses in more detail.
Childs: Now let’s review programming highlights. Total minutes viewed on our five channels remained steady in the quarter. Last year we introduced the limited run series over 50 & Fabulous. We aired season three from February to early March and held the first ever two-hour finale. Our customers continue to engage at high levels. The series reached an average of 481,000 households per hour on linear TV, making it one of our top reaching primetime programs of the quarter. Total series sales exceeded 3 million. On social media, the series reached over 10 million followers with more than 18 million impressions. The program continues to engage customers through a monthly live stream on the first Friday of every month, and we plan to air season four in early August.
We also held several successful events. In January, we aired a 24-hour event, Now You’re Cooking, that was anchored by Lake Crusade’s Today’s Special Value. The day included six hours of additional live stream content featuring several celebrities and food experts, including Carla Hall, Zephyri Zagakuren [ph], and our own Vanessa Herring and David Venable. Over 3 million households tuned in to QVC throughout the day on linear TV, making it one of the highest Sundays for viewership in the quarter. For the first time since 2020, we focused a full day of programming on International Women’s Day. We celebrated the accomplishments of women with special focus on some of the entrepreneurs who inspire us, such as Ami Richter from LUG, Renee Greenstein from Women with Control, and Mally Roncal from Mally Color Cosmetics.
This event reached nearly 2.5 million households throughout the day on linear TV. We continue to stabilize the QxH customer file and grow the number of new customers. On a quarterly basis QxH customer count declined 3% compared to mid-to-high single digit declines in the second half of 2023. On Slide 8 of our presentation, you can see that our customer count has significantly stabilized. We’ve moderated the sequential decline of our trailing twelve-month count down to less than 50,000 from Q1, compared to down over 300,000 for the same period last year. We continue to see strength in the purchasing behavior of our existing customers. While only comprising half of the customer count, QxH existing customers still account for 90% of the total spend.
On average, they purchased 32 items and spent more than $1,600 and the twelve months ended March 31 up 6% and 10% year-over-year respectively. QxH grew new customers 23% in Q1, marking the third consecutive quarter of new customer growth. We also saw new customer growth on a trailing twelve-month basis for the first time since the pandemic ended, with new customers up 7% in the twelve months ended March 31. I will now touch on streaming. Our streaming business is still small, but growing well. Revenue, total minutes viewed and monthly average users all increased well into the double digits in Q1. We anticipate similar growth rates for the full year. We’re excited to announce that New York Times bestselling author, activist, actor and writer Busy Philipps, who has more than 2 million followers on Instagram, is returning to late night to host the talk show Busy This Week exclusively on our QVC+ streaming platform.
She is bringing celebrity interviews, laugh out loud moments, personal stories and her favorite curated shopping thoughts. The show will premiere tonight at 10:00 PM Eastern. The first 10 episodes will be released weekly and will air four holiday themed episodes in November and December. Busy’s show will be a shop the set, shop the look series, which means everything you see on the show, such as clothing, decor and props, is easily shoppable on qvc.com. Now moving to QVC International, which continues to be our most consistent business unit. We have grown adjusted OIBDA and delivered stable revenue for three consecutive quarters. These results reflect our successful efforts to improve product margins, lower fulfillment and administrative expenses and incubate growth streams like integrated experiences which we previously discussed.
QVC International’s Q1 revenue declined slightly, down 1%. Performance was led by our operations in the UK which experienced gains across its merchandise assortment with demand growth in all categories and particular strip within home. The sales growth in the UK combined with gross margin expansion and disciplined manage of operating and administrative expenses resulted in strong adjusted OIBDA improvement. QVC UK’s integrated experience initiative, which is focused on gardening, generated incremental sales, customers and spend per customer in Q1. In Q2 QVC UK will conduct testing and learnings to scale its integrated experience. These actions include deploying an AI shopping assistance to increase discoverability of content and give customer advice, participating at the BBC Gardeners World Live event and partnering with our vendors to bring customers winning flower varieties from the Chelsea Flower Show.
Moving to Cornerstone. Cornerstone revenue declined due to soft housing starts and consumer demand for home furnishings. We also experienced a shift to lower ticket products such as textiles and décor in light of the challenging macro backdrop. Cornerstone remained focused on profitability and grew gross margin 410 basis points in Q1, which was fueled by lower supply chain costs. Finally, I would like to close with the exciting new initiative we launched in April, The Age of Possibility to celebrate the limitless potential of women over the age of 50. For nearly four decades, QVC has served women 50 plus as our core customer group. This demographic has high discretionary income and controls 95% of household purchase decisions. Women 50 plus are also a large population with approximately 64 million in the U.S., and the population is growing twice as fast as the 20 to 49 groups.
However, women 50 plus are overlooked by brands and marketers. We conducted a survey of over 3700 respondents and found that only 31% of women ages 50 to 70 feel supported by brands. Even fewer feel visible in brand marketing and advertising. These women are often made to feel that society views entering 50 as a stage of decline. To reverse this misconception we’ve gathered a powerful group called the Quintessential 50, or Q50, comprising 50 modern women over the age of 50 that includes celebrities, activists, QVC hosts, entrepreneurs, business leaders, and extraordinary everyday people who have no plans to slow down and they’re living their next chapter in all sorts of inspiring ways. With the Age of Possibility, these women will provide input and tell their stories through curated new merchandise, on-air programming, remote broadcasts, social media content, podcasts, advertising in national publications such as U.S. Weekly and Women’s World and Vogue, as well as in targeted growth markets on radio, YouTube, Meta, Out Of Home, and Display.
In late April, QVC convened the first of its kind summit at the Sphere in Las Vegas Grand Prix Plaza, bringing together our Q50 brand ambassadors for a day of compelling conversations on this next stage of growth. Keynote speeches on navigating menopause, and Rita Wilson’s first time performance of her new song, Set You Free. Coverage of the event was broadcasted across our QVC channels and across social platforms. In the weekend after launch new customer accounts grew 110% compared to the same weekend in the year prior. This month, we’re starting the Age of Possibility tour to further engage our existing customers and attract prospective customers. We’re taking our show on the road to cities across the country. In some destinations we will broadcast live.
In others we will conduct panel discussions with some of our Q50 brand ambassadors and customers. We are excited about our mission to lead the way in changing how retail and entertainment see women over 50, empowered and full of possibility. In conclusion, Q1 showed the relevance, star power and new customer momentum in our brands and it is still early. Now I’ll turn the call to Bill to discuss the financial results of each of our businesses in more detail.
GREY by Jhoan Sebastian Grey: Now let’s review programming highlights. Total minutes viewed on our five channels remained steady in the quarter. Last year we introduced the limited run series over 50 & Fabulous. We aired season three from February to early March and held the first ever two-hour finale. Our customers continue to engage at high levels. The series reached an average of 481,000 households per hour on linear TV, making it one of our top reaching primetime programs of the quarter. Total series sales exceeded 3 million. On social media, the series reached over 10 million followers with more than 18 million impressions. The program continues to engage customers through a monthly live stream on the first Friday of every month, and we plan to air season four in early August.
We also held several successful events. In January, we aired a 24-hour event, Now You’re Cooking, that was anchored by Lake Crusade’s Today’s Special Value. The day included six hours of additional live stream content featuring several celebrities and food experts, including Carla Hall, Zephyri Zagakuren [ph], and our own Vanessa Herring and David Venable. Over 3 million households tuned in to QVC throughout the day on linear TV, making it one of the highest Sundays for viewership in the quarter. For the first time since 2020, we focused a full day of programming on International Women’s Day. We celebrated the accomplishments of women with special focus on some of the entrepreneurs who inspire us, such as Ami Richter from LUG, Renee Greenstein from Women with Control, and Mally Roncal from Mally Color Cosmetics.
This event reached nearly 2.5 million households throughout the day on linear TV. We continue to stabilize the QxH customer file and grow the number of new customers. On a quarterly basis QxH customer count declined 3% compared to mid-to-high single digit declines in the second half of 2023. On Slide 8 of our presentation, you can see that our customer count has significantly stabilized. We’ve moderated the sequential decline of our trailing twelve-month count down to less than 50,000 from Q1, compared to down over 300,000 for the same period last year. We continue to see strength in the purchasing behavior of our existing customers. While only comprising half of the customer count, QxH existing customers still account for 90% of the total spend.
On average, they purchased 32 items and spent more than $1,600 and the twelve months ended March 31 up 6% and 10% year-over-year respectively. QxH grew new customers 23% in Q1, marking the third consecutive quarter of new customer growth. We also saw new customer growth on a trailing twelve-month basis for the first time since the pandemic ended, with new customers up 7% in the twelve months ended March 31. I will now touch on streaming. Our streaming business is still small, but growing well. Revenue, total minutes viewed and monthly average users all increased well into the double digits in Q1. We anticipate similar growth rates for the full year. We’re excited to announce that New York Times bestselling author, activist, actor and writer Busy Philipps, who has more than 2 million followers on Instagram, is returning to late night to host the talk show Busy This Week exclusively on our QVC+ streaming platform.
She is bringing celebrity interviews, laugh out loud moments, personal stories and her favorite curated shopping thoughts. The show will premiere tonight at 10:00 PM Eastern. The first 10 episodes will be released weekly and will air four holiday themed episodes in November and December. Busy’s show will be a shop the set, shop the look series, which means everything you see on the show, such as clothing, decor and props, is easily shoppable on qvc.com. Now moving to QVC International, which continues to be our most consistent business unit. We have grown adjusted OIBDA and delivered stable revenue for three consecutive quarters. These results reflect our successful efforts to improve product margins, lower fulfillment and administrative expenses and incubate growth streams like integrated experiences which we previously discussed.
QVC International’s Q1 revenue declined slightly, down 1%. Performance was led by our operations in the UK which experienced gains across its merchandise assortment with demand growth in all categories and particular strip within home. The sales growth in the UK combined with gross margin expansion and disciplined manage of operating and administrative expenses resulted in strong adjusted OIBDA improvement. QVC UK’s integrated experience initiative, which is focused on gardening, generated incremental sales, customers and spend per customer in Q1. In Q2 QVC UK will conduct testing and learnings to scale its integrated experience. These actions include deploying an AI shopping assistance to increase discoverability of content and give customer advice, participating at the BBC Gardeners World Live event and partnering with our vendors to bring customers winning flower varieties from the Chelsea Flower Show.
Moving to Cornerstone. Cornerstone revenue declined due to soft housing starts and consumer demand for home furnishings. We also experienced a shift to lower ticket products such as textiles and décor in light of the challenging macro backdrop. Cornerstone remained focused on profitability and grew gross margin 410 basis points in Q1, which was fueled by lower supply chain costs. Finally, I would like to close with the exciting new initiative we launched in April, The Age of Possibility to celebrate the limitless potential of women over the age of 50. For nearly four decades, QVC has served women 50 plus as our core customer group. This demographic has high discretionary income and controls 95% of household purchase decisions. Women 50 plus are also a large population with approximately 64 million in the U.S., and the population is growing twice as fast as the 20 to 49 groups.
However, women 50 plus are overlooked by brands and marketers. We conducted a survey of over 3700 respondents and found that only 31% of women ages 50 to 70 feel supported by brands. Even fewer feel visible in brand marketing and advertising. These women are often made to feel that society views entering 50 as a stage of decline. To reverse this misconception we’ve gathered a powerful group called the Quintessential 50, or Q50, comprising 50 modern women over the age of 50 that includes celebrities, activists, QVC hosts, entrepreneurs, business leaders, and extraordinary everyday people who have no plans to slow down and they’re living their next chapter in all sorts of inspiring ways. With the Age of Possibility, these women will provide input and tell their stories through curated new merchandise, on-air programming, remote broadcasts, social media content, podcasts, advertising in national publications such as U.S. Weekly and Women’s World and Vogue, as well as in targeted growth markets on radio, YouTube, Meta, Out Of Home, and Display.
In late April, QVC convened the first of its kind summit at the Sphere in Las Vegas Grand Prix Plaza, bringing together our Q50 brand ambassadors for a day of compelling conversations on this next stage of growth. Keynote speeches on navigating menopause, and Rita Wilson’s first time performance of her new song, Set You Free. Coverage of the event was broadcasted across our QVC channels and across social platforms. In the weekend after launch new customer accounts grew 110% compared to the same weekend in the year prior. This month, we’re starting the Age of Possibility tour to further engage our existing customers and attract prospective customers. We’re taking our show on the road to cities across the country. In some destinations we will broadcast live.
In others we will conduct panel discussions with some of our Q50 brand ambassadors and customers. We are excited about our mission to lead the way in changing how retail and entertainment see women over 50, empowered and full of possibility. In conclusion, Q1 showed the relevance, star power and new customer momentum in our brands and it is still early. Now I’ll turn the call to Bill to discuss the financial results of each of our businesses in more detail.
Bill Wafford: Thank you David and good morning everyone. Unless otherwise noted, my comments compare financial performance for the three months ended March 31, 2024 to the same period in 2023. Starting with QxH, revenue declined 4%, primarily due to lower unit volume, which was partially offset by favorable returns and higher shipping and handling revenue. From a category perspective, QxH experienced growth in accessories and jewelry, which were offset by declines mainly in home and apparel.
Fire Light lab-grown diamond: Home revenue decreased 7%, primarily due to the colder start to the spring and causing low demand for gardening and outdoor decor. This was partially offset by strength in indoor decor and culinary. Apparel declined 4% due to soft demand for spring apparel and swimwear. Beauty declined 3%, reflecting lower demand for beauty devices and bath and body, partially offset by growth in hair care. Adjusted OIBDA margin increased 330 basis points. Gross margin expanded 360 basis points, mainly driven by strong product margins and favorable fulfillment expense. Product margins increased 200 basis points due to higher margin products driven by improved inventory health with less liquidation compared to last year, as well as lower supply chain costs due to project Athens initiatives.
Fulfillment expenses improved 160 basis points due to efficiencies from project Athens work streams, reduced freight rates and lowered detention and demurrage. SG&A was unfavorable by approximately 35 basis points, largely due to sales deleverage and higher marketing expenses, partially offset by lower administrative costs. Marketing expenses increased mainly due to normalization of the annual spend compared to last year. Administrative expenses declined, primarily due to lower costs for outside services related to project Athens. Moving to QVC International, my comments will focus on constant currency results. Revenue declined 1%. QVC UK and Japan grew revenue in the high single and low single digits, respectively. Germany declined mid-to-high single digits.
From a category perspective, QVC International experienced growth in home and declines largely in jewelry and apparel. Adjusted OIBDA increased 10% and adjusted OIBDA margin expanded 90 basis points. Gross margin expanded 70 basis points, mainly due to improved product margins which reflect lower returns, higher initial margins, and higher shipping and handling revenue. SG&A was favorable primarily due to lower administrative costs. Moving to Cornerstone, revenue declined 11% in the quarter. We experienced soft demand in most home categories and for apparel at Garnet Hill. Despite the revenue decline, Cornerstone grew adjusted OIBDA 50%. This performance was primarily due to favorable supply chain costs, from lower ocean and shipping rates to distribution center costs and large packet surcharges partially offset by deleverage of marketing and administrative expenses.
Turning to cash flow and the balance sheet, in Q1 capital expenditures were $40 million and we spent $2 million on TV distribution contract renewals. Our TV distribution payments can fluctuate year-over-year depending on renewal cycles, though we continue to expect the two-year average to be approximately $100 million. In Q1 free cash flow was a use of $27 million compared to a use of $70 million last year. The year-over-year improvement was attributable to improved cash flow from operations driven by adjusted OIBDA gains, as well as lower capital expenditures and payments for TV distribution rights partially offset the comping of insurance proceeds from the Rocky Mount fire. We continue to expect higher adjusted OIBDA and lower TV distribution payments to benefit free cash flow in 2024.
Looking at our debt profile. In March, we redeemed all remaining $423 million of principal outstanding of the QVC 4.85% senior secured notes due in 2024. We funded the redemption withdrawing under the QVC revolver. As of March 31, 2024, we had $1.3 billion drawn on the QVC revolver with $1.9 billion in available capacity. Qurate Retail had total cash of $1.1 billion, of which $311 million was at QVC Inc., $464 million at Liberty Interactive LLC, and $248 million was at Qurate Retail Inc. Our leverage ratio as defined by the QVC revolving credit facility was 2.5 times. Please note that covenant OIBDA includes the adjusted OIBDA of QVC Inc. and Cornerstone and a portion of the projected cost savings. The stated leverage was slightly above the 12:31 leverage ratio due to certain add backs no longer impacting the calculation, though these add backs were largely offset by adjusted OIBDA growth.
In the past two years, we implemented programs to improve our liquidity and successfully executed our transformation plan. We affirm that our debt level is manageable and our current cushion is sufficient in relation to the 4.5 times maximum net leverage covenant threshold stipulated in our credit facility. In the first quarter we sustained momentum and generated strong profitability growth and free cash flow improvement. We look forward to building on our progress the remainder of the year. With that, I’ll turn the call over to Greg.
Greg Maffei: Thanks Bill. That was another quarter of sustained and improved financial performance at Qurate, the third consecutive quarter of OIBDA growth and a continuing of the moderation of revenue decline. We are excited about the Age of Possibility launch and believe the iconic ambassadors including Billie Jean King, Queen Latifah and our very own, can’t believe she’s really 50, Renee Wilm will help unlock the opportunities across the multi-platform business. We remain confident in the execution of the turnaround and the trajectory of the business. We expect Qurate to sustain free cash flow improvement throughout the year. We remain focused on the balance sheet and addressing the near-term maturities. As noted, we repaid the outstanding QVC notes due this year and we continue to assess incremental opportunities to improve the balance sheet. With that operator, we’ll open the line up for questions. Thank you.
Operator: Thank you. [Operator Instructions] And our first question comes from the line of Carla Casella with JP Morgan. Please proceed with your questions.
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