Wedbush spoke to Chipotle managers amid viral negative TikTok review - InvestingChannel

Wedbush spoke to Chipotle managers amid viral negative TikTok review

Wedbush says a negative video review of Chipotle Mexican Grill by TikTok food critic and content creator Keith Lee has gone viral. In the video, Keith Lee called out Chipotle’s small portion sizes, lack of flavor, and food temperature, the analyst tells investors in a research note. Wedbush says the video has led to a slew of other content creators critiquing Chipotle’s portion sizes, encouraging customers to walk out mid-order if their serving size is too small, and encouraging customers to post negative reviews online. However, the firm’s channel checks point to no measurable impact to Chipotle’s sales and traffic in recent days. Wedbush spoke with 35 store managers across the country, noting the vast majority saw no material change in sales and traffic levels in recent days. It keeps a Neutral rating on the shares with a $3,200 price target.

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