According to the release, its enhanced offering will open Amazon’s comprehensive advertising suite to non-Amazon advertisers. Shares of Marin Software Incorporated (Nasdaq:MRIN) rallied strongly on the news, with traders pushing the share price up to $3.53/share (+44.08%) at the early session high.
Marin Software Inc provides a cloud-based digital advertising management solution for search, display, social and mobile advertising channels to improve financial performance, realize efficiencies and time savings and improve business decisions. The company’s enterprise marketing software platform is offered as an integrated software-as-a-service (SaaS) solution for advertisers and agencies. Its software solution is designed to help its customers measure the effectiveness of their advertising campaigns through its reporting and analytics capabilities; manage and execute campaigns through its user interface and underlying technology that streamlines and automates functions.
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