Guggenheim upgraded Roku to Buy from Neutral with a $75 price target, representing 21% potential. The analyst expects investor enthusiasm for the Roku story to grow into the Q3 earnings report in November as the company makes progress toward broadening video inventory advertising sales via third-party demand-side platforms and improved home screen monetization. This progress should further bolster confidence in Roku as a “unique” sales acceleration story in 2025, the analyst tells investors in a research note. The firm’s estimates are ahead of consensus for 2024 and 2025 and it sees an attractive relative valuation at current share levels.