We recently compiled a list of the Jim Cramer Reveals 12 Stocks Investors Should Monitor Closely. In this article, we are going to take a look at where Starbucks Corporation (NASDAQ:SBUX) stands against the other stocks that should be monitored closely according to Jim Cramer.
In a recent episode of Mad Money, Jim Cramer discussed the current state of the economy, noting that there are essentially two separate economies at play. One economy is struggling with higher interest rates, making it harder for businesses and individuals to thrive, while the other seems unaffected by these rates. This division explains why, even after a double rate cut, the stock market, including the Dow, S&P, and Nasdaq, still experienced declines.
“There really are two economies in this country. There’s one that needs lower interest rates because business is slowing and it’s harder to find a job, and then there’s another that says we don’t really care about where the rates are. That’s how we can get a double rate cut today and still see the Dow dipping 103 points, the S&P declining 29 points, and the Nasdaq shedding 31 points.”
Jim Cramer: Tech Companies Flourish Despite Economic Concerns
Jim Cramer highlights that many companies, especially retailers and restaurants serving low-income customers, are worried about high interest rates and needed the recent double rate cut to improve their forecasts. While this cut benefits the housing and industrial sectors, which initially rose in stock prices before selling off, the tech sector in Silicon Valley remains largely unaffected. Cramer describes tech leaders as having escaped the constraints of interest rates, focusing on innovation and catering to businesses rather than consumers. Their success relies more on their ability to innovate than on interest rate fluctuations.
“There are so many companies I talk to that truly worry about the economy and say they can’t make their forecasts because rates are too high. We’ve been hearing that from most retailers and restaurants, especially those that cater to the less well-off. They needed this double rate cut—believe me. It’s great for housing, and it can help the industrials; those stocks ran in anticipation and sold off when we got what we wanted. That is a very typical action.
But how about the tech economy, the one based out here where we are right now? When you’re talking to companies in Silicon Valley, it almost feels like the people who run these companies are like inmates who escaped from the asylum of interest rates years ago. What they do is exploit opportunities that allow them to become integral to the enterprise. They don’t really care about the consumer; they’re selling to businesses that then sell to you. So their total addressable market doesn’t hinge on interest rates; it hinges on how innovative they are. That’s a story you’ve heard from all the companies we’ve interviewed. These are companies about innovation.”
Additionally, he explains that tech companies are not selling everyday goods like homes, washing machines, or cars. Unlike housing, which relies on lower mortgage rates to boost sales, the tech sector focuses on creating software that simplifies the home-buying process. While lower rates can encourage new businesses, many startups are too small to need extensive software solutions.
“You see, these tech companies aren’t selling homes; they aren’t selling washing machines or cars or steel or plastic—things worth less than a dollar that are sold for more than a dollar at a dollar store. Housing, of course, needs lower mortgage rates to get sales going. Tech doesn’t care about mortgage rates; they just want to create software that reduces some of the friction you encounter in the process of buying a home. Lower rates make it more likely that people start new companies, but most new companies are too small to need major enterprise software. Companies we talk to can see small-cap companies go up, but big enterprise software? Not so much.”
Cramer notes that the Federal Reserve cut rates to help control inflation, which benefits more businesses overall. However, in the tech industry, the focus is on increasing efficiency through automation, often resulting in fewer employees. These tech companies aim to avoid being affected by the Fed’s decisions because relying on them would indicate weakness and vulnerability to the economic cycle, which they actively seek to evade.
“The Fed wanted to be sure that inflation is contained and going in the right direction, which then allowed them to relent and cut by 50 basis points. Now, more businesses in the East can thrive, but out here, the presumption is that all enterprises are trying to raise margins, often by automating everything that can be automated, which means using fewer people. These tech companies are automators; they never want to be hostage to the Fed. They don’t want you to be hostage to the Fed because that would be a sign of weakness—a sign of cyclicality. Oh, they hate cyclicality. Why be hostage to the business cycle if you don’t have to?”
Rising Stars: Artificial Intelligence (AI) Boosts Profits Even as Sales Slow
Finally, Jim Cramer emphasizes that many people see artificial intelligence as a key player in today’s market. Companies that leverage AI can improve their profit margins, which boosts earnings even if their overall sales are declining. This means that even without increasing sales, AI can help businesses become more profitable.
Our Methodology
This article summarizes Jim Cramer’s latest Morning Thoughts, in which he analyzed several stocks. We selected 12 companies and ranked them by their ownership levels among hedge funds, beginning with those that are least owned and moving to those that are most owned.
At Insider Monkey we are obsessed with the stocks that hedge funds pile into. The reason is simple: our research has shown that we can outperform the market by imitating the top stock picks of the best hedge funds. Our quarterly newsletter’s strategy selects 14 small-cap and large-cap stocks every quarter and has returned 275% since May 2014, beating its benchmark by 150 percentage points (see more details here).
A barista pouring freshly brewed coffee from an espresso machine to a cup in a bustling cafe.
Starbucks Corporation (NASDAQ:SBUX)
Number of Hedge Fund Investors: 70
Jim Cramer discussed the possibility of Starbucks Corporation (NASDAQ:SBUX) adopting a “China Lite” strategy under its new CEO, Brian Niccol. According to Bank of America, this approach would be beneficial. Analysts raised their price target for Starbucks Corporation (NASDAQ:SBUX) shares from $112 to $118, suggesting that if the company focuses on licensing stores in China instead of owning them, it could enhance returns and increase the stock’s value.
“Will Starbucks adopt a so-called China Lite strategy under new CEO Brian Niccol? Bank of America says it should, at least. Analysts upped their price target on the Club holding to $118 a share from $112. Licensing stores in China instead of the company owning them would boost returns and the stock’s multiple, analysts said.”
Starbucks Corporation (NASDAQ:SBUX) has shown strong financial growth in Q2 2024, with a 15% increase in revenue to $9.2 billion and a 12% rise in same-store sales. This success is due to higher average prices and more customers, especially internationally, resulting in a net income of $1.4 billion. Starbucks Corporation (NASDAQ:SBUX)’s digital sales now account for 25% of total revenue, highlighting the effectiveness of its loyalty program and mobile app.
Starbucks is also expanding globally, particularly in China, with plans to open 2,000 new stores by 2025, which is crucial for future growth. Starbucks Corporation (NASDAQ:SBUX) commitment to sustainability, aiming to be resource-positive by 2030, appeals to eco-conscious customers. Strong brand loyalty and ongoing innovation in products and store experiences enhance Starbucks Corporation (NASDAQ:SBUX) competitive advantage.
Despite market ups and downs, analysts are optimistic about Starbucks Corporation (NASDAQ:SBUX) stock, seeing significant growth potential due to its solid valuation. Recent product launches and a focus on diversity and inclusion underline its dedication to community engagement, making it an attractive investment opportunity.
Mar Vista Strategic Growth Strategy stated the following regarding Starbucks Corporation (NASDAQ:SBUX) in its Q2 2024 investor letter:
“Our decision to divest from Starbucks Corporation (NASDAQ:SBUX) followed their latest earnings report, which highlighted concerning business trends. The primary issue was sluggish demand, with comparable store sales dropping in their important U.S. and Chinese markets. American consumers, grappling with inflation, are reducing non-essential expenses, including regular coffee shop visits.
Meanwhile, China’s economic rebound, vital for Starbucks’ growth, has been underwhelming. These challenges led Starbucks to downgrade its annual financial projections, raising doubts about leadership’s capacity to address immediate headwinds. Faced with lowered financial expectations, persistent demand challenges, and a deteriorating economic landscape, we opted to liquidate our investment.”
Overall SBUX ranks 7th on our list of the stocks that should be monitored closely according to Jim Cramer. While we acknowledge the potential of SBUX as an investment, our conviction lies in the belief that under the radar AI stocks hold greater promise for delivering higher returns, and doing so within a shorter timeframe. If you are looking for an AI stock that is more promising than SBUX but that trades at less than 5 times its earnings, check out our report about the cheapest AI stock.
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Disclosure: None. This article is originally published at Insider Monkey.