Sanrio Company, Ltd. : Partnership with Build-A-Bear to honor Hello Kitty’s 50th anniversary

Sanrio Company, Ltd. (Sanrio) identifies itself as an entertainment company with a diverse intellectual property (IP) portfolio of over 450 globally popular characters, including the most famous- Hello Kitty, which was introduced in 1974. The company has four revenue streams: product sales (at Sanri…
© MarketScreener.com 2024