Kurt Wilms, senior director, product management, YouTube on TV, said in a blog post that viewers streamed more than 1B hours of content daily on TVs in 2024 globally, including over 400M hours of podcasts monthly. Sports content watchtime grew 30%, Wilms wrote. “The share of videos uploaded to YouTube in 4K is up by over 35% year over year, as creators prioritize high-quality viewing experiences that truly shine on TV screens. And that investment is paying off: the number of creators making a majority of their revenue from TV is up more than 30% year over year. To further fuel this growth and support creators, we recently made it even easier for viewers to subscribe to their favorite channels while watching on TV by adding the subscribe button directly to the video player. Early tests of this streamlined button show more than a 40% increase in net subscribers through TVs.”