Puma SE (PMMAF.PK) announced Thursday that it has appointed Björn Gulden (47) as its new Chief Executive Officer, effective 1 July 2013. He succeeds Franz Koch who left the company at the end of March.
Björn Gulden has nearly 20 years of experience in the sporting goods and footwear industry, where he held a variety of management positions. He has been CEO of Danish jewellery brand Pandora since the beginning of 2012. From 2000 to 2011, the Norwegian native was Managing Director of Europe’s largest footwear retailer, Deichmann, where he also headed the US-subsidiaries Rack Room Shoes and Off Broadway Shoes as CEO and President. Before 2000, he held several management positions at outdoor apparel company Helly Hansen and sporting goods firm Adidas, where he was Senior Vice President of Apparel and Accessories.
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by RTT Staff Writer
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