The key has been a strategy-first approach to partnerships. For example, in order to provide MasterCard Worldwide with an entertainment platform that would showcase the company’s “Priceless Experiences” campaign, FRUKT NA applied its expertise and insights around the passions inherent in being a music fan and set out to align the brand via strategic partnerships with two of music’s biggest stars.  Coincident with Beyonce’s performance at the 2013 Super Bowl, FRUKT announced it had negotiated and will manage sponsorship of Beyonce’s 2013 “The Mrs. Carter Show World Tour.” Just weeks later, FRUKT paired MasterCard as Justin Timberlake
“The hallmark of both strategic partnerships is collaboration,” says FRUKT NA’s president Joe DiMuro
As an entertainment industry veteran, DiMuro’s 25 years of music industry experience includes 12 years in various senior executive positions at Sony Music Entertainment and more than a decade at News Corp’s 20th Century Fox Film, creating unique opportunities for brands to leverage fan passions for entertainment.  DiMuro is a great fit for FRUKT which has a global reputation for being one of the music industry’s most strategic and creative shops, as validated by FRUKT’s music strategy development and activation role for The Coca-Cola Company sponsorship of the 2012 Olympic Torch Relay. FRUKT was part of the team that delivered 17 artists at 66 live shows including four major regional events and a finale celebration that drew more than 65,000 spectators.       FRUKT provides insight, evaluation, strategy and direction in building entertainment-based brand initiatives. The agency enjoys a very deep roster of executives who can create smart and dynamic entertainment-based brand campaigns — characterized by smart thinking — leading to valuable entertainment/brand-based consumer initiatives across the full spectrum of music, film, TV and cultural events. Based on FRUKT’s success profile, another major brand, Budweiser, has tapped FRUKT to manage their partnership with superstar, Rihanna around her 2013 Diamonds World Tour, while several leading marketers including Bank of America, Boost Mobile, and DirecTV have engaged FRUKT to develop meaningful roles and clear reasons for people to hang out, collaborate and engage with their brands and, ultimately, develop a little more love for them. “Our pledge to entertainment fans whom we engage is that if we are going to disrupt your fan space, that disruption will be relevant, meaningful and something compelling, not just art for art’s sake, or marketing for marketing’s sake,” DiMuro said.
So, what’s at the core of FRUKT’s success? CEO Anthony Ackenhoff
About FRUKTAn Octagon company, FRUKT North America, with offices in New York