Snapchat takes a play from Google’s playbook and add Context Cards. So let’s get this straight: Facebook copies SNAP, SNAP copies Google. Google must be the real King, no? Here’s the latest details for $SNAP:
The feature is called context cards, and it allows Snapchat to surface information related to a particular restaurant or business when someone views a publicly-viewable Snap related to that place.
Now, when you view a Snap that’s part of an “Our Story,” Snaps that have contextual information available will have a “more” menu. Swipe up on these Snaps and you’ll see a feed of details related to that location, including business hours, contact information, ratings and reviews, and links to table-booking and ride hailing services.
See it in action HERE.
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$SNAP continues to struggle with $15. However, things can get pretty bullish in a hurry should we top $15. Here is a look at the price action since the iPO: