Fourth quarter North American wholesales declined an estimated 25% year over year, due to the 40 day United Auto Workers work stoppage. GM’s fleet mix was 19.7% in the fourth quarter and 21.8% for the year.
GM estimates that the light vehicle SAAR in the fourth quarter was 17.1M units. Average transaction prices were a record $37,558 in the fourth quarter and a record $36,844 for the year, above industry averages, according to J.D. Power PIN.
GM’s incentives as a percent of ATP were 14.1% for the fourth quarter and 13.4% for the year, according to J.D. Power PIN.
Year-end 2019 inventory was 616,023 units, down 18.4% from last year. “We’ve focused our resources on what our customers want – crossovers and trucks – and that has paid off.
In addition to our industry leading crossover sales, our full-size truck franchise is unmatched. We’re pleased with our full-size pickup launch and we look forward to launching our segment-leading, all-new full-size SUVs in 2020.
Our fourth-quarter stocks were leaner than we wanted, but as we get ready to launch our all-new full-size SUVs, we look forward to another solid year in 2020,” said Kurt McNeil, vice president, U.S. Sales Operations.