This microcap just signed a letter of intent to create an international in-store media network with up to 50,000 retail locations throughout Mexico with potential to expand to other countries in Central and South America. VSBLTY Groupe Technologies Corp. (CSE:VSBY), a leading provider of security and retail marketing technology, along with Mexico’s Grupo Modelo and Retailigent Media have all signed a Letter of Intent to create the network. The deployment will start in more than 5,000 stores and 15,000 neighborhood bodegas throughout Mexico.
VSBLTY Co-founder & CEO Jay Hutton said, “The three firms are partners in this long-term plan. We will be supplying all our proprietary software licensing for analytics, security and visual display. What is especially exciting is that the network will be offering major consumer product brands the opportunity to advertise to shoppers right at point-of-sale when buying decisions are made.”
Traders seemed to be optimistic on the news, as shares traded up to $0.33/share (+37.5%) at the session high. This move is a strong continuation of the stock’s uptrend that it has been riding for the last three months.