Wall Street’s “New Normal” in Detail

“Wealth is the ability to fully experience life.” – Henry David Thoreau

Dear Trader,

Welcome to today’s edition of Wall Street Connected.

As we prepare to enter a new week, there’s an industry which has been taking the world by storm since March of 2020, and has been on financial professional radar as well.

Since the beginning of COVID-19, one of the many components of our “new normal” world has been a work-from-home, or work remotely environment.

With stay-at-home mandates, curfews, and social distancing measures in place, this has become necessary for both employees and employers as well.

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But can also be extremely cost effective – for both employees and employers alike.

The industry of staffing and outsourcing services is ranking #1 on top industry searches amongst financial professionals by surging traffic through this past week…

While many aspects of our “new normal” world were mandatory rather than optional, work-from-home environments have generally been well received by employees and employers alike.

While some employees may wind up with mild cases of cabin fever, here are a few benefits of a work-from-home experience for both employees and employers:


  • No commute necessary
  • More time to spend with family and sleep
  • Tax deductible (in some cases)


  • Less rent to pay
  • Less utility bills to pay
  • Less physical maintenance

The biggest similarities between the benefits for both employees and employers?

Both can potentially save time and money, which are the two most important commodities in life to many individuals.

TrackStarIQ Data

Here are some highlights from this past week:

RANKTOP INDUSTRY (EQUITIES) BY FAs (Total Traffic) – This Past WeekTOP INDUSTRY (EQUITIES) BY FAs (Surging Traffic) – This Past Week TOP SECTORS/CATEGORIES (ETFs) BY FAs (Total Traffic) – This Past WeekTOP SECTORS/CATEGORIES (ETFs) BY FAs (Surging Traffic) – This Past Week
1BiotechnologyStaffing & Outsourcing ServicesEquity – Large Cap Growth EquitiesMulti-Asset – Target Retirement Date
2Auto ManufacturersBanks – Regional – USEquity – Leveraged EquitiesVolatility –
3Software – ApplicationCrude petroleum and natural gasEquity – All Cap EquitiesEquity – Leveraged Equities
4Drug Manufacturers – Specialty & GenericPackaging & ContainersEquity – Technology EquitiesEquity – Commodity Producers Equities
5EntertainmentElectromedical equipmentCommodity – Precious MetalsEquity – Utilities Equities
6Packaging & ContainersAircraftVolatility – Leveraged VolatilityEquity – Mid Cap Blend Equities
7Computer HardwareMotion picture and video productionEquity – Health & Biotech EquitiesReal Estate – Global Real Estate
8Specialty RetailSurgical and medical instrumentsEquity – MaterialsCommodity – Commodities
9Diagnostics & ResearchPharmaceutical preparationsEquity – Small Cap Growth EquitiesEquity – Latin America Equities
10SemiconductorsTruckingEquity – Energy EquitiesEquity – Foreign Large Cap Equities
11Internet Content & InformationShipping & PortsEquity – Alternative Energy EquitiesBond – High Yield Bonds
12Medical DevicesGamblingBond – Government BondsEquity – Foreign Small & Mid Cap Equities
13Communication EquipmentUtilities – RenewableEquity – Large Cap Blend EquitiesEquity – Japan Equities
14Software – InfrastructureREIT – IndustrialEquity – Small Cap Blend EquitiesEquity – Financials Equities
15Internet RetailPublishingVolatility – VolatilityBond – National Munis
16Aerospace & DefenseFurnishings, Fixtures & AppliancesEquity – Consumer Discretionary EquitiesEquity – Building & Construction
17Consumer ElectronicsConfectionersEquity – Financials EquitiesEquity – Consumer Discretionary Equities
18Oil & Gas E&PMedical Instruments & SuppliesEquity – Global EquitiesReal Estate – Leveraged Real Estate
19ConglomeratesCommunication EquipmentEquity – Industrials EquitiesEquity – Small Cap Value Equities
20Credit ServicesServices-Amusement & Recreation ServicesEquity – Asia Pacific EquitiesBond – Corporate Bonds

What We’re Reading:

  1. Employment report and trade deficit
  2. Healthcare weighs on TSX
  3. Goldman payrolls preview

What We’re Watching:

Financials and Banks: With investors fearful over an increase and interest and mortgage rates, one sector could provide a good opportunity.

This has been a topic of much speculation in recent weeks…

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