Millions of us are on a health kick. We’ve become far more health conscious. We want to look better and feel better. To do so, we’re eating healthier than ever before, more aware of what we’re putting in our mouths. It’s why millions of people are turning to functional foods and super foods. All in an effort to address specific health concerns and performance needs, boost immune systems, increase day-to-day productivity, and even focus. In fact, there’s been so much demand, the functional foods market could be worth up to $275.77 billion, and expand by an estimated 7.9% a year, according to Global View Research. That could be a significant catalyst for companies, such as Rritual Superfoods Inc. (CSE:RSF)(OTC:RRSFF), Else Nutrition Holdings Inc. (TSXV: BABY)(OTCQX: BABYF) Very Good Food Company Inc. (CSE:VERY)(OTC:VRYYF), Laird Superfood Inc. (NYSE:LSF), and Amazon.com (NASDAQ:AMZN).
Rritual Superfoods (CSE:RSF)(OTC:RRSFF) Launching Amazon Store In USA
Rritual Superfoods Inc. just announced the full line of Rritual products have passed the approval process for listing on the Company’s Amazon Store in the USA, planned for the end of June. The Company has partnered with Orca Pacific, a full-service Amazon agency, for the build and optimization of the Rritual Amazon store and to execute the Company’s digital marketing strategy. Engaging with Orca and launching on Amazon will strongly support Rritual’s corporate mission for products to be within an arm’s length of consumer desire and be available for convenient purchase.
“Rritual’s Amazon launch represents a significant milestone for the Company,” said Mr. David Kerbel, Rritual CEO. “Rritual’s multi-stage targeted launch is focused primarily on ‘being where the customers are,’ and no storefront in our world can help us more than Amazon to achieve that objective.”
‘Based on a survey done by Feedvisor on 2000+ customers in the U.S., 89% of the buyers are more likely to purchase from Amazon than any other eCommerce website.’
Since winning the ECRM Buyers Choice Award in late 2020, Rritual and Amazon have been in discussions, and actively engaged in the effort to launch the Rritual Amazon store. Rritual is building a Superfood Platform focused on wide distribution and modern innovation. At the forefront of innovation in the space, Rritual is driven to be the premium brand in the emerging functional mushroom and adaptogenic superfood market. Providing consumers with access to Rritual’s product line on Amazon is essential to the Company’s ambition to help lead and define the superfoods category. In partnership with Orca the Company will work towards a listing on Amazon Prime.
“Once Rritual goes live on Amazon, it instantly becomes the focal point for our digital strategy, introducing the brand to many more customers and providing us with data and insights that will inform our leadership team in the ways we can be even more effective in serving customers and maximizing our opportunities for growth in every facet of our marketing program,” added Peter Palarchio, Director of Marketing for Rritual.
Rritual product offerings are all USDA-certified organic and are a caffeine-free option that can be mixed with other beverages or enjoyed by itself. Rritual’s proprietary Immune-Synergy Six Mushroom Blend is the only functional health product on the market that contains a daily prebiotic blend which nourishes a healthy gut microbiome and facilitates balanced digestive function.
Other related developments from around the markets include:
Else Nutrition Holdings Inc. announced results for its first quarter ended March 31, 2021. Management is pleased to announce it achieved significant progress executing its go-to-market plan in the US market to become one of the leading providers of baby food products as a healthy alternative to dairy-based formulas. Q1 2021 revenues of C$1,135 thousand, an 90% growth over revenues of C$598 thousand in Q4 2020 and an increase of 282% vs. revenues over C$297 thousand in Q1 2020. 149% growth in quarter-over-quarter Formula revenues of C$862 thousand in Q1 2021 over C$346 thousand in Q4 2020. First quarter to recognize formula revenues from the retail market. The Company successfully launched retail sales at Sprouts Farmers Market, a leading natural food retailer in the US.
Very Good Food Company Inc., a leading plant-based food technology company, announced that its flagship brand – The Very Good Butchers – will be available to U.S. customers through its new Amazon store by the end of June 2021. The Amazon.com launch strongly supports VERY GOOD’s mission to make plant-based eating not only nutritious and delicious, but approachable and accessible. U.S. customers will soon have access to the Company’s popular bean-based products through their well-known Butcher Boxes which include some of The Very Good Butchers best sellers such as Very Good Pepperoni, The Very British Banger, The Very Good Burger and the Taco Stuff’er. VERY GOOD’s Butcher boxes will also be available through Amazon’s app making it even easier for consumers to order its delicious products.
Laird Superfood Inc. just announced the expansion of its popular Powdered Superfood Coffee Creamer line with the launch of Aloha Oat & Macadamia Nut Superfood Creamer - a plant-based oat milk creamer inspired by the flavors of Hawaii and created the superfood way. After the continued success of Laird Superfood’s best-selling coconut-based Powdered Superfood Creamers, Aloha OatMac Superfood Creamer marks its place as the brand’s first non-coconut based creamer. With this launch, Laird Superfood continues to define the superfood space by bringing delicious products that provide natural fuel – sustainably and affordably.
Amazon.com Inc.’s Whole Foods Market reported that, “According to a recent study by The Hartman Group, nearly half (48%) of consumers look for products labeled as plant based. Plant-based is the grocery category to watch right now as brands continue to innovate by using new ingredients and processes that make plant-based products exciting for shoppers. And in the laid-back days of summer, we find that customers are breaking out of their routines and are more open to trying something new, whether they’re longtime vegans or just starting to experiment with plant-based eating.”
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