Meet Splash Beverage: Fly exclusive interview with CEO Robert Nistico

In an exclusive interview with The Fly, Splash Beverage (SBEV) Chairman and CEO Robert Nistico talked about the company, its products, distribution agreements, COVID-related delays and much more.

DISTRIBUTION ‘IS EVERYTHING’: Splash Beverage’s portfolio includes Copa di Vino wine, sangria product Pulpoloco, TapouT performance drink and SALT tequila. The company has recently signed several distribution agreements, including deals with Walmart (WMT), to get its beverages on store shelves. “Distribution is everything and we are very proud of our distribution capabilities,” CEO Robert Nistico told The Fly. Late last year, AB One, owned by AB InBev (BUD), extended distribution of the TapouT, Copa di Vino and Pulpoloco brands. “Our overall relationship with In Bev is critical because it’s not only a U.S. footprint but also international. What I can say regarding distribution it that there are minimum thresholds to stay on shelf based on the segment of retail and TapouT has already exceed that threshold,” the executive explained.

Noting that Splash Beverage is “fairly young” in its revenue stream, Nistico said the company is “evaluating several targets right now, although I can’t elaborate, and they will add revenue to the company.”