Top 5 Most Searched Beer Stocks This Month

Proprietary Data Insights

Top Sector-Specific ETF Searches This Month

#1Molson Coors6,169
#2Anheuser-Busch Inbev S.A.2,629
#3Boston Beer Company2,031
#4Ambev S.A.1,369
#5Fomento Economico Mexicano S.A.B. DE C.V.386

We Call It Trackstar

At the top of most emails you receive from The Juice, we include tickers from our proprietary Trackstar database that tracks search interest in stocks, ETFs, and cryptocurrency among retail investors and financial professionals. 

We derive this information from our network of financial media and investing platforms and partners. Trackstar helps us keep our finger on the pulse of the investment opportunities generating the most, as well as increasing, interest. 

Therefore, when we write about a particular stock or sector, we often do it because it bubbled to the surface in Trackstar. This also helps us identify and check in with the leaders in a particular industry, which we’ll do in a minute when we take a look at the most searched for beer stocks

But First…  

The Stock With The Biggest Increase In Interest 

Trackstar highlights surges in investor interest. 

For example, over the last week, the stock with the largest surge in interest was Nvidia (NVDA). This is for two reasons:

  • One, the company reported earnings, and it was a horrific report. 
  • Two, due to a new licensing requirement for export of Nvidia’s AI chips to China and Russia, the company expects a $400 million revenue hit. 

Nvidia, once a darling of Wall Street (up roughly 220% over five years), is down about 54% YTD, with nearly half of that downside over the last month. 

Prior to the China news, gaming revenue, along with cryptocurrency mining sales, collapsed. Gaming demand peaked during the stay-at-home portion of the pandemic. And, well, you know what has happened with crypto. 

Our sister newsletter, The Spill, also noticed NVDA’s move in Trackstar and wrote a more detailed analysis of the stock. That’s what they do at The Spill. You can read it here

As we move forward, The Juice will continue to gauge interest via Trackstar and attempt to identify emerging patterns within sectors and individual stocks so we can bring you advance notice of potential opportunities. 

Scroll with us as we look at a couple beer stocks generating interest in Trackstar.

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Top 5 Most Searched For Beer Stocks This Month

Key Takeaways:

  • Molson Coors has one of the most diversified portfolios in the beer industry. 
  • Boston Beer Company does not
  • How each company has managed its alternative categories, particularly seltzer, says a lot. 


Trackstar helps separate the men from the boys. 

A look at the top five most searched for beer stocks this month illustrates this. After beer giants – Molson Coors (TAP), Anheuser-Busch Inbev (BUD), and Boston Beer Company (SAM) – the number of searches investors have conducted declines precipitously. 

There’s a reason – actually two – why Molson Coors is #1. It’s the top performer YTD, by far, out of the big three beer stocks in Trackstar, trouncing BUD and really trouncing SAM. 

We can best get a sense of why by comparing TAP to SAM. 


Source: Google Finance 

Reason #1. Molson Coors has a diversified portfolio. Relatively speaking, Boston Beer does not. 

Reason #2. Molson Coors has managed its alternative categories well. Relatively speaking, Boston Beer has not. 

Let’s take these two points together. 

First off, Boston Beer’s beer portfolio tends toward the high end. It includes Sam Adams, Dogfish Head, and Angry Orchard. Amid inflation, this hurts. You need an enduring, even classic economy brand – or two, or three – to pick up that large segment of beer consumers saving a few bucks by buying less expensive beer. 

In the US, Canada, and the UK, Molson Coors has this market covered: 

Source: Molson Coors Q2 earnings presentation

Beyond these core brands, TAP has also grown its economy segment thanks to strength in sales of Miller High Life and Keystone Light ($8.48 for a 15-pack at Walmart!). TAP’s economy portfolio just recorded its best performance in the last three years. Boston Beer simply doesn’t have this presence in the economy tier. 

Amid this strength in economy beers, Molson Coors’ “above premium” segment actually generated higher net sales than its US economy portfolio. Add to this, strength in the beyond beer category and it’s not hard to see why investors favor TAP stock. 

For example, Molson Coors has two top-performing hard seltzers – Vizzy, which grew market share in Q2 and Topo Chico hard seltzer, which is the fastest growing hard seltzer in the US. In Q2, Molson Coors expanded its share of the US hard seltzer market by roughly 25%. 

IRI (Information Resources Inc.), which conducts retail consumer research, recently called out Molson Coors for its marketing of Vizzy. 

Source: IRI

In its advertising Molson Coors targeted the LGBTQ commuity as well as health-conscious consumers. Makes sense, as the “better for you” segment of alcoholic beverage options continues to see exponential growth. 

However, Molson Coors hasn’t gotten ahead of itself, managing distribution of its popular seltzer brands, for example, quite well. 

Compare this to a stumble Boston Beer is still recovering from. Last year, it had to literally throw away millions of cases of its Truly hard seltzer due to a sales slowdown. Without a deep portfolio to help subsidize such a mistake, SAM is in trouble. 

After hitting an all-time high of $1,307 in April, 2021, SAM stock is down approximately 74%. 

The Bottom Line: Headed into Labor Day Weekend, we thought it made refreshing sense to talk about beer. 

Like so many consumer staples, beer can help us make sense of our dichotomous economy. There’s the segment of households turning to cheaper beer, helping drive sales for Molson Coors. Then there’s the health-conscious (or not!) segment with a few extra bucks to spend on premium brands, also helping drive sales for Molson Coors. In the beer industry, it also helps to be an international giant with a diverse portfolio. 

Looking at beer stocks also helps us highlight our Trackstar database, which you can expect The Juice to put to work even more in the coming months.


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