Consumer electronics giant %Apple ($AAPL) is expected to unveil the %iPhone15 and several other devices today (September 12) at its annual product launch event.
Analysts are expecting the biggest changes to the iPhone’s design in 11 years when Apple chief executive officer (CEO) Tim Cook introduces the newest version of the smartphone at the company’s headquarters in Cupertino, California.
Specifically, Apple is expected to introduce USB-C charging with the iPhone for the first time.
Apple previously switched its iPads and MacBooks to the more universally used USB-C charging system, and it is now expected to make the change on iPhones.
The move comes after the European Union passed legislation requiring all smartphones, tablets, digital cameras, portable speakers, and other devices use USB-C charging by 2024.
The EU parliament said universal adoption of USB-C charging will save consumers money and cut down on the amount of electronic waste that is generated.
Other new features expected with the iPhone 15 include a “Dynamic Island,” which is an interactive home for alerts, notifications and controls that will replace the notch on top of the device’s screen.
There are also rumors that the iPhone 15 will be made of titanium, an ultra-strong metal that could make the device up to 15% lighter.
The iPhone 15 is also expected to come in new colors, including navy and updated shades of gray, white and silver.
Apple might also introduce new smart watches, iPads and AirPods at the event, and provide an update on its Vision Pro mixed reality headset that was introduced in June of this year and is the first wholly new product from the company in a decade.
Apple is under pressure to hit a homerun with its newest iPhone amid slumping sales of its electronic devices in recent quarters.
Today’s launch event also comes as the Chinese government bans civil servants from using iPhones for work purposes.
Apple’s stock has increased 10% over the last 12 months and currently trades at $179.36 U.S. per share.