Nike and the National Football League announced a 10-year partnership extension, “cementing their commitment to shaping the future of football and driving growth, innovation, and progress across the sport.” The company and league stated: “Building on 12 years of successful collaboration as the exclusive provider of uniforms and sideline, practice and base layer apparel for all 32 NFL teams, Nike is poised elevate its partnership to new heights. With a relentless pursuit of innovation and a deep understanding of the unique needs of NFL players, Nike will deliver cutting-edge, high-performance products that adapt to the evolving demands of the game’s elite athletes. As a result, the partnership will not only shape the future of the sport but also drive a new era of excellence in football — fostering a global, inclusive, and safer environment for football players of all levels to thrive.” Elliott Hill, President and CEO of Nike, added: “This partnership renewal is a testament to the strength and success of our collaboration with the NFL. As we embark on this new chapter, we’re committed to co-creating cutting-edge solutions that meet the rapidly changing needs of NFL athletes and fans, while fueling the league’s growth and development initiatives.”
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