From HotelNewsNow.com: STR: US results for week ending 1 December
In year-over-year comparisons, occupancy was up 2.5 percent to 52.2 percent, average daily rate rose 3.5 percent to US$103.00 and revenue per available room increased 6.2 percent to US$53.74.
The 4-week average is above the pre-recession levels (the 4-week average is at 56.0% – for the same week in 2007, the 4-week average was at 54.8%).
Note: ADR: Average Daily Rate, RevPAR: Revenue per Available Room.
The following graph shows the seasonal pattern for the hotel occupancy rate using a four week average.
The red line is for 2012, yellow is for 2011, blue is “normal” and black is for 2009 – the worst year since the Great Depression for hotels.
The occupancy rate will continue to decline over the next month as business travel slows for the holidays. The next key period is for spring business travel.
Data Source: Smith Travel Research, Courtesy of HotelNewsNow.com