From HotelNewsNow.com: STR: U.S. hotel results for week ending 30 March
The U.S. hotel industry reported positive year-over-year results in the three key performance metrics during the week of 24-30 March 2019, according to data from STR.
In comparison with the week of 25-31 March 2018, the industry recorded the following:
• Occupancy: +4.2% to 69.5%
• Average daily rate (ADR): +0.9% to US$131.77
• Revenue per available room (RevPAR): +5.1% to US$91.53STR analysts note that performance growth was strong against the comparison with Easter weekend in 2018, when there was significantly less group business around Good Friday.
emphasis added
The following graph shows the seasonal pattern for the hotel occupancy rate using the four week average.
Click on graph for larger image.
The red line is for 2019, dash light blue is 2018, blue is the median, and black is for 2009 (the worst year probably since the Great Depression for hotels).
A decent start for 2019 – close, to-date, compared to the previous 4 years.
Seasonally, the occupancy rate will mostly move sideways during the Spring travel season, and then increase during the Summer.
Data Source: STR, Courtesy of HotelNewsNow.com